GLENROSE HOSPITAL FOUNDATION  | 23
At Alberta Blue Cross, community involvement 
is part of who we are. We know that strong 
communities can help people thrive, which is 
why we invest in programs and organizations 
making an impact in wellbeing across Alberta. 
By working alongside our partners and 
supporting programs and initiatives, we're 
helping build healthier, stronger, and more 
connected communities across the province.
Helping 
Albertans 
THRIVE
For nearly four decades, Alberta Blue 
Cross has been part of the Glenrose 
Hospital Foundation’s history.
What began with a memorial donation in 1987 
has grown into a nearly 40-year partnership built on 
a shared commitment to the health and wellbeing 
of Albertans. Over the years, Alberta Blue Cross has 
supported the Glenrose through community events 
and initiatives from the Glenrose Fun Fair in 1989 to 
the Heartbeat of Edmonton Road Race in 1992, which 
helped support the hospital’s cardiac rehabilitation 
program. Today, that longstanding relationship 
continues through support of Foundation events, 
including the Courage Awards and Courage Gala.
Brian Geislinger, Alberta Blue Cross Senior Vice President, 
Corporate Relations and Community Engagement and 
guest at the 2025 Courage Gala.
The hospital’s broader impact on Albertans is one of 
the reasons the work of the Glenrose continues to 
resonate with the organization. Through specialized 
programs, innovative therapies, and compassionate 
care, the Glenrose does much more than help 
people recover, it helps people rebuild their lives.
At Alberta Blue Cross, philanthropy is woven into 
their culture, from corporate giving, employee 
giving campaigns, community investment, and 
volunteer initiatives. Their goal is to work alongside 
organizations that understand local needs and are 
making a difference in the lives of Albertans. “We 
believe everyone deserves the opportunity to live life 
to the fullest,” says Geislinger. “We’re proud to support 
an organization that helps build brighter futures 
every day.”
“Every one of us knows someone who has been 
supported by the Glenrose — whether colleagues, 
family members, neighbours, or friends,” says Brian 
Geislinger, Senior Vice President, Corporate Relations 
and Community Engagement at Alberta Blue Cross. 
“Alberta Blue Cross has become much more focused 
and purposeful in our community involvement over 
the years and today we are focused on supporting 
organizations that have a demonstrable positive 
impact on the wellbeing of Albertans. The work that 
the Foundation does to support the Glenrose directly 
aligns with this focus.” 
Today, that connection has only continued to deepen 
and grow. As Geislinger shares, rehabilitation care 
represents the opportunity for people to move forward 
after life changes their path. It can help someone 
recover skills, adapt to new circumstances, and pursue 
goals that may have once seemed impossible. “What 
makes rehabilitation care especially meaningful is the 
impact it has beyond the individual,” he says. “When 
people have access to the right support, it strengthens 
families, reduces barriers, and helps people stay 
connected to their communities.” 
We’re proud 
to support an 
organization 
that helps build 
brighter futures 
every day.
– Brian Geislinger
After nearly 40 years, the relationship between 
Alberta Blue Cross and the Foundation 
continues to evolve, but its purpose remains  
the same: helping Albertans thrive. 
– Brian Geislinger, Alberta Blue Cross

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